In a significant move to align its population growth with economic needs, the Government of New Brunswick has announced a major overhaul of its provincial immigration systems. Effective February 3, 2026, these updates introduce stricter occupational requirements, a new selection model for the Atlantic Immigration Program (AIP), and shifts in how the province handles Express Entry candidates.
If you are planning to build your future in the “Picture Province,” understanding these New Brunswick immigration changes is crucial for your success.
Major Restrictions on the Hospitality and Retail Sectors
One of the most notable shifts is the exclusion of the accommodation and food services sector (NAICS 72) from several key streams. As of now, New Brunswick will no longer issue invitations or consider Expressions of Interest (EOIs) for individuals working in this sector under the:
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NBPNP Skilled Worker Stream
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NBPNP Express Entry Stream
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Atlantic Immigration Program (AIP)
Beyond sector-wide bans, specific NOC codes are now restricted regardless of the industry. This includes roles such as Retail and Wholesale Trade Managers (NOC 60020), Retail Sales Supervisors (NOC 62010), and Cashiers (NOC 65100).
The Atlantic Immigration Program (AIP) Moves to a “Pool System”
The New Brunswick AIP is moving away from its traditional application process toward a candidate pool system. Similar to the Express Entry model, applications will now be placed in a pool and selected monthly based on provincial labour market priorities rather than a first-come, first-served basis.
Additionally, the province has temporarily paused new employer designations for the AIP. This allows officials to reassess current employers and ensure the program is meeting the most urgent economic demands. Currently, endorsements for overseas candidates are strictly limited to three priority sectors:
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Healthcare
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Education
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Construction Trades
Extension of the Private Career College Graduate Pilot
In a bit of good news for international students, the Private Career College Graduate Pilot has been extended through the end of 2026. However, this extension is limited to students already enrolled in specific programs at Oulton College or Eastern College. Once this pilot concludes, the province does not intend to issue further nominations under this specific stream.
How ICC Immigration Can Help You Secure Your Future in Canada
With policies shifting rapidly, navigating the Canadian Permanent Residency landscape requires more than just luck—it requires a strategic plan. At ICC Immigration, we are dedicated to helping you find the most stable and effective PR pathways, ensuring you don’t have to rely on high-risk options like asylum claims.
Our team of experts provides comprehensive support to help you achieve long-term success in Canada:
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Permanent Residency Applications: We specialize in Express Entry, Provincial Nominee Programs (PNPs), and the Atlantic Immigration Program. We manage the complexities so your application stays on track.
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Work and Study Permits: Whether you’re looking to gain Canadian work experience or pursue a degree, we help you secure the right temporary permits that lead to future PR eligibility.
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Family Sponsorships: We believe in keeping families together. Our team provides seamless guidance for family sponsorship applications.
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Expert Legal Advice: Avoid the confusion of changing regulations. We provide professional immigration legal guidance to maximize your chances of approval and ensure full compliance with the law.
Don’t let policy changes stall your progress. Choose a path defined by stability and security. ICC Immigration is here to support you at every turn of your journey.